Integrated Brand Marketing

PRISM

Brand development

Challenge: a sports management company that represents Shaquille O'Neal and Andre Agassi needed a brand image that reflects the same level of excellence as its premier athletes.

Cresta developed an overall brand strategy including extensive industry research, re-naming the company, designing the logo, tagline, stationery system, sales collateral and messaging.

PRISM is on target with its goal of becoming the world's finest sports management agency, having created a brand image as contemporary and iconic as its athletes.