Coca-Cola Enterprises

Operation Grassroots Enterprise

Challenge: to stay connected to individual communities while managing global businesses.

Coca-Cola Enterprises addresses this challenge through a program called, "One Company…Close to Home". A broad philosophy of business management, it's also a set of specific processes and procedures conceptualized over time that continue to evolve for this 20-year long program.

This video is the latest that we've produced since this program's inception. With an audience of 73,000 employees, it has helped embed the "One Company" philosophy into the CCE culture worldwide.