Coca-Cola Enterprises

CRS Is Mainstream

Challenge: a confluence of external factors and new business realities are forcing corporations to think differently about sustainability – not as a choice, but as an essential factor to their success.

Using existing footage from a variety of media outlets, we created a challenging, dramatic call to action to underscore the importance of CCE’s Corporate Responsibility and Sustainability mission for a live audience of over 1,000 top managers and a subsequent audience of all employees.