Bakersfield, California

Community branding initiative

Challenge: help Bakersfield become the #1 mid-sized city in California by the year 2020.

Using our proprietary, disciplined approach to community branding, we worked with key constituents to effectively define Bakersfield's brand attributes and leverage its indigenous strengths into a powerful selling idea.

We created a logo/tagline, original photography, key messaging, print ads and a brand development presentation packaged into a web-based toolkit for the community to use in their own marketing materials.