Print/Photography

Westfield Corporation

Retail, community and real estate marketing

Challenge: develop marketing communication to support the first truly branded shopping center presence in the U.S.

For Westfield's national retail marketing division, Cresta developed and implemented a fresh creative direction for in-mall promotional materials and print advertising.

For their community involvement initiatives, we developed messaging including strategic creative platforms, posters and outdoor advertising.

For the development marketing team, we have produced leasing brochures for several of their properties that are under redevelopment.