Web Marketing

Jenner and Block

The website of a major law firm has three main objectives: (1) attract the ‘best of the best’ associates from the top law schools, as well as lateral associates; (2) keep current and perspective clients in touch with the activities, achievements and new initiatives of the firm, especially in the pro bono arena; (3) provide a public face of the firm to the community, the media and other key influencers. We have focused on the recruitment portion of the site and have provided new ideas and new content for this vital communication tool.